New Red Book
The mantra is that individuality through choices is a form of freedom; the more this is claimed, the less there is. Understanding is necessary for making a choice. We all know that product decisions are manipulated. The selection has already been made for you, or you have been selected.
Young people are taught to desire things that will bring them happiness and a sense of completeness. It will be fine if we have all of these things. If you could choose your jumpsuit colour in prison, or carrots and peas in the cafeteria. You needed the money to be happy but did not have a bank account, so you withdrew it another way.
We should all fight for the freedom to make our own choices. It should not serve as a justification. Your New Red Book of dogma is not freedom or a right; it is a belief. If you believe the world is flat, saying it is a freedom and a right will not make it true.